Behind the Scenes: Capturing the Magic of La Muse

20 Feb 2024
Behind the Scenes: Capturing the Magic of La Muse

Today, we're pulling back the curtain and giving you an exclusive behind-the-scenes look at the making of our La Muse collection campaign shoot. Get ready to dive into a world of elegance, empowerment, and unapologetic femininity that La Muse is bringing to life. Let’s see the magic our team is doing to make it all possible.

Meet Our Muse: Valerie Pasker

At the heart of La Muse is our stunning model, Valerie Pasker. She's not just a face; she embodies everything La Muse stands for – confidence, creativity, and embracing your unique femininity. With her captivating presence and magnetic charm, Valerie effortlessly brings each design to life, making her the perfect muse for our collection.

White-dressed woman with tights leans against wall, holding a BURGA case.
Valerie Pasker, the face of La Muse

Setting the La Muse Mood

Our shoot began with setting the mood, to try to capture the essence of La Muse in every frame. 

Setting the scene for our shooting was all about capturing the essence of French aesthetics and the spirit of Old Hollywood. With delicate lace accents, vintage-inspired decor, and soft, romantic makeup, we aimed to transport our viewers to a world of elegance and glamour.

Woman relaxing on the floor with a pink record player, phones featuring BURGA cases nearby.Listen to our curated Spotify playlist here

From the opening shot of Valerie delicately placing La Muse vinyl on a record player to the dynamic shots of her dancing with confidence and grace, every moment was carefully choreographed to showcase the beauty and empowerment of La Muse. 

As the music filled the air and Valerie's movements became poetry in motion, our collection products took center stage. Whether held by Valerie herself or beautifully arranged in flatlays, each design shone with its unique blend of elegance and allure.

A woman sitting on a chair, legs crossed, holding phones with BURGA cases.
French aesthetics dominated the set

But we didn't stop there. We wanted to add a touch of whimsy to the shoot, so added playful interactions between Valerie and her furry co-star - a teddy bear, which injected a sense of fun and nostalgia into the mix.

And of course, no shoot is complete without a sweet ending. Our final shot, featuring a cake adorned with the La Muse collection name, served as the perfect finishing touch to a day filled with creativity, inspiration, and, of course, a little bit of indulgence.

Dreamy woman sitting on floor next to a delicious cakeEnding the shoot on a sweet note with a slice of La Muse magic.

The Final Frame: La Muse Comes to Life

As the lights dimmed and the cameras stopped rolling, we couldn't help but feel a sense of pride and excitement. La Muse had truly come to life before our eyes, and we couldn't wait to share the magic with all of you.

If you still haven’t, discover La Muse – a collection celebrating the art of living, the power of femininity, and the beauty of embracing your inner muse. Stay tuned for more behind-the-scenes peeks, exclusive insights, and news from BURGA. Exciting things are brewing this year as we gear up for a wave of creativity and innovation.

For those who love to feel the world through sound, you can immerse yourself further in the La Muse experience by tuning into our curated Spotify playlist, filled with enchanting melodies and dreamy tunes that embody the collection's essence.

Until then, keep embracing your unique style, unleashing your creativity, and turning every day into poetry. 

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